You are creating a new line of goods and services? You are planning to create a new company?
Have you already thought about registering the name of your company as a trademark?
Whether you have a start-up, a small or medium sized business, a large global corporation or even as a private individual, it is important to register your trademark.

When you create a new business or launch a new product or service, your trademark, which can include a name, logo, numbers, etc., your trademark has to be protected from potential infringement.

A registered trademark is an industrial property title that gives you a ten-year exclusive right, (renewable indefinitely), to your brand and distinguishes the goods and services you provide from those of your competitors.

Your trademark is protected with regard to the categories of goods and services specified in the registration and in the geographic areas where it is registered. From a business perspective, it can give you a significant competitive advantage.

All of these choices are important and our experts at Dreyfus are here to help you.

As soon as possible!

Before registering a trademark, you need to be certain that no prior rights have been registered. Simply stated, your trademark must be available and you should be the first person to register it.


It is important to know that the notion of a prior rights-holder should be understood broadly.

Not only your mark should not resemble a prior trademark, but it also should not infringe on any kind of prior rights, such as copyright (including song titles, film titles, pictures), trade names, registered designations of origin, associations, domain names, corporate names, etc.

To avoid any risk linked to your trademark registration (such as opposition) when registering your trademark with different IP offices including NIIP for French trademarksEUIPO for European Union trademarksWIPO for international trademarks, IPO for UK trademarks, IPI for Swiss trademarks, BOIP for Benelux…, a prior rights search is necessary to determine that is indeed available.