Are you creating a new line of goods and services? Are you planning to create a new company?

Have you already thought about registering the name of your company as a trademark?

Whether you have a start-up, a small or medium-sized business, a large global corporation or even if you are a private individual, it is important to register your trademark.

When you create a new business or launch a new product or service, your trademark – which can include such things as a name, logo or numbers – has to be protected from potential infringement.

A registered trademark is an industrial property title that gives you a ten-year exclusive right (renewable indefinitely) to your brand and distinguishes the goods and services you provide from those of your competitors.

Your trademark is protected with regard to the categories of goods and services specified in the registration and in the geographic areas where it is registered. From a business perspective, it can give you a significant competitive advantage.

All of these choices are important and the experts at Dreyfus are here to help you.

As soon as possible!

Before registering a trademark, you need to be certain that no prior rights have been registered. In simple terms, your trademark must be available and you should be the first person to register it.

It is important to understand the  interests of a prior rights-holder.

Not only should your mark not resemble a prior trademark, it should also not infringe on any kind of prior rights, such as copyright (including song titles, film titles, pictures) trade names, registered designations of origin, associations, domain names or corporate names.

To avoid any risk linked to your trademark registration (such as opposition) a prior rights search is necessary to determine that it is available. This includes registering your trademark with different IP offices such as NIIP for French trademarks, EUIPO for European Union trademarks, WIPO for international trademarks, IPO for UK trademarks, IPI for Swiss trademarks, and BOIP for Benelux.