Our approach can be summed up in six fundamental actions:

1. Anticipate

Technical advancement has created a new world where, more and more, we expect to get things done instantly, forcing many companies and sectors to reinvent themselves. In order to face the challenges and competition of today’s fast paced world, anticipating change is key.

At Dreyfus, we have mastered the latest technological IP and IT tools enabling our clients to have a clear advantage in staying informed and understanding the constant changes in digital IP and technology.

2. Protect

Our approach to protecting trademarks and other industrial property rights is broad and takes into account global factors. With the emergence of the Internet, nowadays there are more companies operating and competing globally.

All brands need to be protected both in the “real” world, as well as in the “online” world.

As a pioneer in protecting trademarks for innovative companies and an expert in digital IP issues, our team has developed methods to transform your trademark protection challenges into opportunities, in order to give you a real competitive edge.

3. Organize

Digital technology has accelerated intellectual property-related processes, while generating increased risk and additional complexity. In today’s fast-moving world, flawless organization, automation and harmonization of IP management tools are vital.

Experienced in managing complex IP matters, Dreyfus has developed unique software to efficiently manage your trademarks, domain names and patents.

Learn about DreyfusIPweb® software solutions.

4. Streamline

Trained to anticipate and manage risks incurred by clients, intellectual property attorneys are many times viewed obstacles rather than catalysts in the development of new projects. This is not the way we view our role.

As a law firm focused on legal issues specific to new technology sectors, we are constantly seeking ways to leverage the latest technology to streamline and provide services that truly add value to our clients’ businesses.

5. Evaluate

Threats and opportunities for your business can pop up at anytime and anywhere in the world.

Before you act, it is important to be aware. What should you monitor? When? How? How do you avoid drowning in a sea of data?

Dreyfus provides monitoring tools tailored to clients’ specific business needs, we can systematically evaluate when to make decisions and act.

Learn more about our monitoring services.

6. Defend

Although we encourage amicable settlements whenever possible, litigation may sometimes be inevitable.

Our team offers clients customized conflict resolution strategies to defend their rights in all areas, including intellectual property, new information and communication technologies (NICTs) and the media.

Learn more about our services.