How to efficiently protect your trademarks?

When you create a company or launch a product, it is recommended to protect your trademark portfolio, which can be the name of your company, a logo, numbers, letters…

The trademark registration allows you to protect yourself against potential counterfeiting.

trademark protection

ūüí°Whether you have a start-up, a small or medium-sized business, a large global corporation or even if you are a private individual, it is important to register your trademark.

As soon as it is registered, the trademark is an industrial property title that gives you a monopoly of exploitation for a ten-year exclusive right. The trademark registration can then be renewed indefinitely.

The registration of your trademark gives you an exclusive right to a sign that distinguishes the products or services you offer from those of your competitors, which is a major competitive advantage! As such, your sign is protected for the categories of goods and services covered by your trademark registration and in the territory for which said registration is accepted.

In France, your trademark must be registered with the INPI. From now on, the registration can be done entirely online.

As soon as possible!

Before registering a trademark, you need to be certain that no prior rights have been registered. In simple terms, your trademark must be available and you should be the first person to register it.

To avoid any risk linked to your trademark registration (such as opposition) a prior rights search is necessary to determine that it is available. This includes registering your trademark with different IP offices such as INPI for French trademarks, EUIPO for European Union trademarks, WIPO for international trademarks, IPO for UK trademarks, IPI for Swiss trademarks, and BOIP for Benelux.

You must therefore be the first to register this trademark.

The notion of prior rights is understood very generally. Not only must your trademark not repeat a prior trademark, but it must not infringe on other prior rights such as copyrights (such as a song title, film title), trade name, protected name, association, domain name, company name, etc.