Dreyfus & associés is proud to be recognized as an official validator of the BranDiligence™ platform — a cutting-edge technology designed to automate and secure trademark similarity analysis. In a constantly evolving legal environment, artificial intelligence has become a strategic ally for trademark professionals. With BranDiligence™, our clients benefit from fast, predictive and expert-validated similarity assessments.
Trademark filing procedures require a thorough evaluation of the risk of confusion with prior trademarks. Until now, this task required time-consuming, manual research, mobilizing significant internal resources. Today, BranDiligence™ enables professionals to:
Instantly analyze dozens of similar marks across thousands of possible combinations.
Automatically compare entire product and service lists according to the Nice Classification.
Predict opposition or refusal risks using AI models trained on real data.
Objective: secure your filings, accelerate strategic decisions, and reduce legal risk.
As an official validator, our role is to ensure the legal reliability of the platform’s analyses. Concretely, we:
Review the AI-generated results,
Provide expert opinions in case of ambiguity or uncertainty,
Integrate the tool into our processes for filing, opposition, and trademark monitoring.
This partnership ensures a double layer of trust: the power of automation, and the assurance of legal expertise.
BranDiligence™ was specifically developed for IP attorneys, in-house legal teams, and trademark law firms. Far from being just an automated tool, it acts as an intelligent bridge between algorithmic analysis and human expertise. Professionals can access clear, structured similarity reports within seconds, including:
Confusion risk levels,
Visual, phonetic and conceptual similarity criteria,
Risk maps by product/service class.
BranDiligence™ connects to a wide range of international trademark registries, including the EUIPO, WIPO, USPTO, and several national offices. This broad coverage ensures a comprehensive similarity search — essential for brands expanding across multiple markets. The solution is also interoperable via API, making it easy to integrate into law firm or legal department workflows.
Using BranDiligence™ enables legal professionals to:
Save up to 90% of the time spent on initial analyses,
Justify strategic recommendations to clients with objective, data-driven reports,
Focus their value on conflict resolution and strategy, instead of repetitive research.
BranDiligence™ acts as an augmented assistant, not a replacement for expert judgment.
Compare existing trademarks with your proposed brand name.
Assess the likelihood of confusion within Nice Classes.
Human review and confirmation of BranDiligence™ findings.
Identify potential conflicts and advise on positioning.
Guidance on coexistence agreements when partial similarity exists.
Integrate AI-powered analysis into global trademark strategies.
A startup in the cosmetics sector planned to file a new EU trademark. BranDiligence™ identified two prior conflicting marks. Within 24 hours, the company pivoted its brand name and filed a new version — avoiding conflict.
Time saved:
3 days
Costs avoided:
several thousand euros
It uses artificial intelligence to compare your trademark with existing ones based on visual, phonetic, and conceptual similarity across product/service classes.
To conduct faster, broader, and more cost-effective assessments, always followed by human review.
No. AI assists our experts but every result is reviewed by a legal professional.
No. It offers a pre-screening tool that helps focus resources and flag potential issues early.
At the naming stage, or before filing, to anticipate conflict and improve outcomes.
Yes. The platform includes data from multiple jurisdictions and registries worldwide.
Trademark similarity analysis is a critical part of any brand protection or trademark registration strategy. Through our partnership with BranDiligence™, we offer clients a unique hybrid solution — combining AI precision with legal expertise. Whether you’re preparing a global filing or securing national rights, BranDiligence™ enables faster, smarter decisions while minimizing risk and cost.
Our team is here to support you at every step.
© 2024 Dreyfus – Created by Agence Peach
