Counterfeit listings on marketplaces, copycat profiles on Instagram, paid ad hijacking on Google, fake apps on the App Store, brand impersonation on TikTok. The digital surface where a trademark can be infringed has exploded. Dreyfus runs an in-house monitoring platform, IPweb, that monitors trademarks and domain names across these touchpoints and alerts our enforcement team in real time.
Reviewed by Nathalie Dreyfus, European trademark and patent attorney. Last updated : May 2026.
E-commerce, social media and paid advertising have shifted trademark counterfeiting from physical channels to digital ones. According to OECD-EUIPO 2024 estimates, online counterfeiting represents a multi-hundred-billion-euro annual market. For a global brand, every untreated infringement erodes trust, revenue and trademark distinctiveness.
Effective online enforcement combines three pillars : continuous monitoring, fast qualification of detected risks, and a calibrated response chain ranging from amicable takedowns to litigation.
IPweb monitors trademarks and domain names across Facebook, Instagram, X (Twitter), LinkedIn, Google Ads, marketplaces and app stores, with automated alerts processed by our attorneys.
Source: Dreyfus & Associés, IPweb platform, 2025.
Since 2024, the EU Digital Services Act requires hosting providers to put in place easy-to-use mechanisms for notifying illegal content, and to respond to such notices without undue delay.
Source: Regulation (EU) 2022/2065, Digital Services Act.
Once an infringement is detected by IPweb, our team can issue a cease-and-desist or platform notification within hours, dramatically shortening the time during which a counterfeit listing remains visible.
Source: Dreyfus internal benchmarks, 2024 enforcement activity.
Modern trademark enforcement requires watching all relevant channels at once : e-commerce, social media, sponsored search, app stores, NFT marketplaces and blockchain extensions.
Source: EUIPO Observatory on Infringements of IP Rights, 2024.
We catalogue your trademarks, domains and key brand signals (logos, taglines, packaging). We define watch parameters by territory, channel and severity.
Our platform scans social media, marketplaces, search engines, app stores and the major domain registries 24/7. Confidence-scored alerts feed our enforcement team.
An attorney reviews each alert : identity confusion, likelihood of consumer confusion, evidence preservation, applicable forum, expected outcome.
Three tracks are available : amicable resolution (cease-and-desist), platform notification (DSA notice, Brand Registry, marketplace IP program), or court action (Paris specialised IP Court, EUIPO opposition).
Monthly dashboards on detected risks, resolution rates, recurring infringers and emerging threats. Used by in-house teams for board reporting.
Social media : Facebook, Instagram, X (Twitter), LinkedIn, TikTok, YouTube, Pinterest, Snapchat, Threads. We file impersonation reports, trademark complaints and content takedown requests under each platform’s IP program and under DSA notice procedures.
Marketplaces : Amazon, eBay, AliExpress, Etsy, Cdiscount, Vinted, Wish, Fnac, ManoMano. We enrol clients in Amazon Brand Registry, eBay VeRO, AliExpress IPP and equivalent EU programs to obtain priority handling.
Search and ads : Google, Microsoft Advertising, Yandex (for Russian-speaking markets). We address trademark bidding, copycat ads and Google Shopping abuse.
Domains and apps : defensive registrations, monitoring on gTLDs, ccTLDs and blockchain extensions. App store enforcement on Apple App Store and Google Play.
24/7 monitoring across social media, marketplaces and search engines.
Calibrated amicable resolution, with DSA-compliant evidence packs.
Amazon Brand Registry, eBay VeRO, AliExpress IPP, Etsy IP, marketplaces trademark protection.
Oppositions before INPI, EUIPO, WIPO when a defensive filing is detected.
Online litigation Litigation before Paris Specialised IP Court, urgent injunctions, blocking orders.
Awareness sessions for marketing, customer service and legal teams.
Online brand enforcement is the structured process of monitoring digital channels for trademark, domain name and copyright infringements, then acting to remove or remedy them. It typically combines automated monitoring with attorney-led enforcement (takedowns, notices, litigation).
The Digital Services Act, in force across the EU since 2024, requires hosting providers and online platforms to set up notice-and-action mechanisms and respond to notified illegal content. Trusted flaggers get priority handling. The DSA significantly accelerates takedown timelines.
IPweb is operated in-house by Dreyfus and tightly integrated with our enforcement team. Alerts are reviewed and acted upon by attorneys, not by software. The platform is also customised to each client’s portfolio and risk profile, with monthly KPI reporting.
Yes, partly. DSA notices, marketplace IP programs and EU Customs intervention applications apply to content and goods reaching the EU market regardless of the infringer’s location. For cross-border judicial enforcement, we coordinate with our correspondent network in 150+ jurisdictions.
Online brand enforcement targets infringing uses (content, ads, listings). Trademark opposition targets a third-party application before it is registered. Both are part of a full brand protection program; we run them in parallel through IPweb alerts and INPI/EUIPO watches.
Usually as a combination of a fixed monthly subscription for IPweb monitoring and per-action fees for enforcement (takedowns, oppositions, litigation). We provide transparent estimates after a free portfolio review.
