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Likelihood of confusion and trademark distinctiveness : Paris Bar v Bar Paris and ZERO MEAT v MEAT ZERO

Two recent trademark dispute decisions, Paris Bar v Bar Paris and ZERO MEAT v MEAT ZERO, provide valuable insights into how the European Union Intellectual Property Office (EUIPO) and the European General Court (EGC) assess similarity, distinctiveness, and the likelihood of confusion between trademarks. These cases highlight the complexities involved in trademark disputes and illustrate the fine lines that can determine the outcome of such cases.

Bar Paris v Paris Bar (T-117/23)

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Background

On June 28, 2019, Superstudio 21 GmbH filed an application for the European Union trademark registration of the sign for foodstuffs and restaurant services. Kantstraße Paris Bar GmbH opposed the registraton based on its earlier German trademark, which covered similar services. Initially, the EUIPO’s Opposition Division upheld the opposition, but this decision was later annulled by the EUIPO’s Board of Appeal (BoA), leading to the General Court’s final decision.

Court Findings

The General Court focused on the descriptive nature of the word elements ‘Paris Bar’ and ‘Bar Paris’, given their association with Parisian culture and gastronomy. Despite their arrangement, these elements were considered lowly distinctive. The inclusion of a Gallic rooster as a figurative element in the contested trademark was deemed as distinctive and dominant as the word elements. However, the court ruled that there was only a low degree of visual similarity on account of the inversed order of the words, a high degree of phonetic similarity, and a limited conceptual impact due to the generic nature of the words.

The Court confirmed the Board of Appeal’s finding that the inherent distinctiveness of the earlier mark is very low. The opponent’s claim of increased distinctiveness due to intensive use was rejected because of insufficient evidence relating to one single bar in Berlin.

Ultimately, the General Court ruled out the likelihood of confusion based on the visual perception of the trademarks, which it considered predominant in the context of buying foodstuffs and visiting restaurant. This decision emphasizes the importance of visual differences in distinguishing trademarks, especially when the word elements are considered generic or descriptive.

 

ZERO MEAT v MEAT ZERO (R 2052/2023-2)

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Background

On september 29, 2021, CPF Food and Beverage Co., Ltd. applied for registration of the ‘ZERO MEAT’ trademark for meat substitutes, which was opposed by Norma based on their earlier ‘MEAT ZERO’ trademark. The opposition was initially upheld due to a likelihood of confusion, but the decision was overturned by the Board of Appeal.

Board of Appeal’s decision

The BoA found that the words ‘zero’ and ‘meat’ are basic English terms understood across the European Union, thus possessing low distinctiveness. The arrangement of these words and the inclusion of a numeral and color differences in the trademarks contributed to their overall impression, which the BoA found distinct enough to avoid confusion. Indeed, the different layout and color shades were significant enough to differentiate the trademarks in the market.

Finally, both trademarks referred to meat-free products and an environmentally friendly ethos, yet this was not enough to confuse the average consumer due to the non-distinctive nature of the descriptive words used.

Conclusion

The decisions in both Paris Bar v Bar Paris and ZERO MEAT v MEAT ZERO underline the importance of the distinctiveness of the elements that compose a trademark in determining the likelihood of confusion. These cases demonstrate that non-distinctive or descriptive elements afford a limited scope of protection, which is a crucial consideration for businesses when developing brand identifiers.

Finally, these decisions which do not appear to be in line with the case of the Court of Justice of the European Union might encourage a reevaluation of the CJEU’s approach regarding the weight given to the distinctiveness of earlier trademarks.

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Understanding the Declaration of Use in Argentine Trademark Law: A Comprehensive Guide

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In Argentina, the robust protection of intellectual property rights, particularly trademarks, hinges significantly on procedural compliance. One such critical procedural requirement is the filing of a Declaration of Use, which plays a pivotal role in the lifecycle of a trademark.

 

This guide delves into the nuances of this requirement, its implications for trademark holders, and the associated legal and administrative processes.

The Legal Imperative of the Declaration of Use

Under Argentine trademark law, every trademark holder is obliged to file a mid-term affidavit of use, known as the Declaration of Use, between the fifth and sixth anniversaries of the trademark’s registration. This declaration serves as a key checkpoint to ensure that trademarks registered in the country are actively utilized in commerce.

 

The failure to comply with this requirement has significant repercussions. Primarily, the Trademark Office (TMO) will not approve any renewal applications for the trademark until the Declaration of Use has been appropriately filed for the registration period in question. This mechanism ensures that only those trademarks that are actively used continue to enjoy the legal protections afforded by registration.

 

Contents and Submission of the Declaration

The Declaration of Use involves submitting a written statement that lists the goods and/or services for which the trademark has been actively used over the past five years. This list should encompass all products or services that fall within the trademark’s scope of protection, potentially extending to related goods or services even in different classes or those used as a commercial designation.

 

It is crucial to note that at the time of this filing, the Patent and Trademark Office (PTO) does not require evidence of actual use. The primary goal is to receive a formal declaration from the trademark holder. However, should the declaration not be submitted timely, it triggers a rebuttable presumption of non-use. This does not automatically lead to the expungement of the registration but makes the trademark vulnerable to cancellation actions. Such actions can be initiated by third parties demonstrating a legitimate interest or by the PTO itself.

Concurrency with Renewal and Potential Penalties

The Declaration can also be filed concurrently with the trademark’s renewal application. In such cases, it must be submitted immediately before the renewal application and through a specific process tailored for each class involved. If the declaration accompanies a renewal, additional annual official fees are imposed.

 

Be aware that submitting a false declaration, whether due to error or fraud, can precipitate cancellation proceedings. These proceedings can be initiated by any third party with a legitimate interest and are adjudicated through a judicial process, underscoring the importance of accuracy and honesty in the filing.

Fees and Administrative Details

The cost of filing the Declaration of Use is relatively modest. There is a fee per trademark, per class and a late filing during the grace period.

Documentation Requirements

To file the Declaration of Use, certain documents are essential:

 

  • Power of Attorney (PoA): A notarized and legalized PoA, signed by an authorized representative, must be submitted. This can be legalized via an Apostille or directly at the Argentine Consulate. Although a scanned copy of the PoA suffices for initial deadlines, the original should be available upon request by the TMO.
  • List of Goods/Services: A detailed list of the goods and/or services associated with the trademark usage over the last five years must be provided. This documentation should comprehensively cover the trademark’s scope of protection and related commercial uses.

 

Conclusion

The Declaration of Use is a fundamental element of trademark law in Argentina, ensuring that trademarks are not merely registered but actively employed in commerce. By adhering to these requirements, trademark holders can safeguard their rights and maintain the integrity of their brands in the Argentine market.

At Dreyfus Law Firm, we understand the complexities of trademark law in Argentina. Our experienced team provides comprehensive legal support to ensure that your Declaration of Use is filed accurately and on time, protecting your valuable trademark rights. Trust us to navigate the intricacies of Argentine trademark law, ensuring your intellectual property remains secure and enforced.

 

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Rising Tensions in E-Commerce: The Escalation of Domain Name Disputes

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In the digital age, where e-commerce has become the backbone of global commerce, domain names have evolved beyond mere digital addresses—they are now integral to a company’s brand and identity. As businesses rush to establish their online presence, the demand for distinctive domain names has surged, leading to an increasing number of disputes over these valuable digital assets. This escalation is a direct consequence of the competitive digital marketplace and the critical role domain names play in brand recognition and consumer trust.

 

The Nexus Between Trademarks and Domain Names

 

A trademark, typically a symbol, word, or phrase, serves to identify and distinguish the source of goods or services of one entity from those of others. Similarly, a domain name functions as a unique online identifier, guiding consumers to a company’s digital storefront. The intersection of trademarks and domain names is particularly pronounced in e-commerce, where a domain name not only represents a business’s online location but also reinforces its brand identity.

 

However, this intersection can also be a flashpoint for conflict, particularly through the practice known as “cybersquatting.” This involves registering domain names that are identical or confusingly similar to well-known trademarks with the intent to sell them back to the trademark owner at a profit, or to misuse the brand’s reputation. Such practices have necessitated robust mechanisms for dispute resolution, leading to a rise in complaints under policies like the Uniform Domain-Name Dispute-Resolution Policy (UDRP).

 

Understanding the UDRP Framework

 

The UDRP is a policy used by the Internet Corporation for Assigned Names and Numbers (ICANN) to resolve domain name disputes. It is predicated on the principle that domain names should not unjustly infringe upon trademark rights. For a complaint to be successful under the UDRP, the trademark owner must prove three elements:

  • The domain name is identical or confusingly similar to a trademark or service mark in which the complainant has rights.
  • The registrant of the domain name has no legitimate interests in respect of the domain name.
  • The domain name has been registered and is being used in bad faith.

 

Meeting these criteria can lead to the transfer of the domain name from the registrant to the complainant, thus acting as a critical mechanism for protecting trademark rights in the digital realm.

The Process of Filing a UDRP Complaint

 

Filing a UDRP complaint involves several steps:

 

Choosing a Provider: There are several ICANN-approved UDRP providers, such as the World Intellectual Property Organization (WIPO), the National Arbitration Forum (NAF), and others, each with specific procedures.

 

Reviewing the UDRP Policy: Complainants must familiarize themselves with the UDRP policy to ensure that their case complies with the necessary criteria for domain dispute resolution.

 

Preparing and Submitting the Complaint: The complaint must detail the domain name in question, the identity of the respondent (current domain owner), and the basis of the claim. Evidence supporting the claim is crucial.

 

Paying the Filing Fee: Fees vary by provider and must be paid at the time of filing.

 

Submitting the Complaint: Complaints are submitted according to the specific rules of the chosen provider. Recent updates to the UDRP include a new online form for submissions, enhancing the efficiency and reliability of the process.

 

Recent Developments in the UDRP System

 

Recent updates to the UDRP process aim to enhance its accessibility and efficiency. These include a new template for complaints and responses that offers detailed guidance on crafting a compelling case, and an updated online submission form that ensures a smoother, more secure filing process. Additionally, the updated WIPO Guide to the UDRP provides comprehensive advice on preparing for a UDRP case, including navigating post-GDPR challenges related to registrant information and considering the impact of a domain’s renewal date on the complaint.

 

Conclusion

 

As the internet continues to be a battleground for brand identity, the UDRP stands as a critical tool for businesses to protect their trademarks in the digital marketplace. By understanding and utilizing this dispute resolution policy effectively, businesses can safeguard their online presence against the growing threats of cybersquatting and other malicious practices, ensuring that their digital and physical branding strategies align seamlessly for maximum impact and consumer trust.

 

 

To effectively navigate these complex conflicts and protect your online rights, it is essential to surround yourself with experts. Dreyfus, recognized for its expertise in the field of domain names and related disputes, can provide invaluable assistance in securing and effectively defending your digital assets under the UDRP policy and beyond.

 

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Safeguarding brands online: Strategic methods for effective enforcement!

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July 9, 2024

Ensuring brand protection on the Internet can seem like a monumental task.

The digital landscape evolves quickly, providing infringers numerous ways to illegally profit from others’ brands. In this constantly changing environment, it is essential to understand the various possible strategies.

Without a clear online protection and defense strategy, companies may find themselves playing an endless game of “whack-a-mole” to try to counter threats.

 

Identifying problems and their impact

 

The first step in developing an online brand protection strategy is to identify the infringements the brand faces and understand why they cannot be tolerated.

Infringements are many and can include especially fake e-commerce sites, cases of phishing scams aimed at obtaining customers’ financial information, identity theft or false information brochures.

The impacts can vary: loss of revenue, reputational damage due to poor-quality or dangerous counterfeit products, management liability or consumer complaints.

 Defining strategy goals and success metrics

 

In an ideal world, the goal would be to entirely eliminate the infringements. However, given the resource imbalance between brands and infringers, this is rarely achievable.

 

A viable strategy might instead aim to disrupt cybersquatters and counterfeiters, making the brand more difficult or risky to counterfeit. It is also recommended to educate consumers about the risks of buying counterfeit products.

 

It is also possible to seek to make intermediaries aware of their responsibilities, such as online marketplaces, pushing them to improve their infringement detection and management processes.

 

 Measuring success

 

The goal must be realistic and success measurable, although this is often difficult to assess the number of sales diverted from counterfeit products.

We recommend using other metrics that could include:

– Targeted response rates

– The number of website takedowns achieved

– The number of infringing domain names canceled.

Robust monitoring and investigations

 

Once a problem is identified, the next steps are to gather contextual information, determine the problem’s origin, and identify the various protagonists involved before deciding on an approach.

Once the investigation had been carried out, the approach depends on the trademark owner’s goals : getting a site blocked, recovering the disputed domain name, obtaining damages, protecting consumers or even defending executives and the executive comity.

Depending on the situation, we recommend to send a cease and desist letter to the various parties in a case, to request for the site to be blocked by web hosting services and technical intermediaries, to filing a UDRP complaint or to undertake a legal action in a civil or criminal court.

 Engaging with intermediaries

 

Establishing good relationships with intermediaries such as ISPs, e-commerce platforms, search engines, and payment providers is a valuable tactic in online protection. Responsible and responsive intermediaries can help rights owners tackle issues such as misleading ads, fraudulent domain registrations, phishing campaigns, counterfeits, grey imports, piracy, and ID theft.

 

Implementing trademark monitoring among domain names to detect infringements as soon as possible

In order to be aware of trademark infringement in domain names, it is recommended to set up a watch among gTLD and ccTLD domain names. If a domain name appears problematic, it’s also possible to carry out a specific watch. There is a whole range of watches available, and we can advise you on the ones best suited to your situation.

The online world evolves rapidly. Online protection teams must stay updated with technological developments and new platforms to ensure their strategy evolves with the market. Regular reviews are essential to avoid rights holders constantly playing catch-up with bad actors.

Adopting a proactive and strategic approach to online brand protection enables companies to defend against cybersquatters while strengthening their reputation and ensuring customer loyalty. At Dreyfus, we are committed to providing tailored solutions to meet these challenges and protect your brands in the ever-changing digital landscape.

 

As the legal framework continues to evolve, it’s essential to remain informed and adapt your brand strategy.

Dreyfus partners with an international network of Intellectual Property attorneys

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Analysis and outlook of the ICANN’s Registration Data Request Service (RDRS)

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In 2018, the introduction of the General Data Protection Regulation in 2018 strengthened the protection of individuals’ personal data within the European Union and imposed strict restrictions on the processing and disclosure of such data without explicit consent. As WHOIS information often includes personal data of domain name holders, much information has been made inaccessible or has been anonymised to comply with the GDPR (name, contact details). In addition, this standardised protocol makes it possible to search for registration information associated with domain names, IP addresses or related entities on the Internet.

In response to these restrictions, the Registration Data Request Service (RDRS), introduced on 28 November by the ICANN Board, has been set up to provide controlled, RGPD-compliant access to certain data masked by WHOIS.

This system processes requests for access to non-public registration data relating to generic top-level domains (gTLDs), such as the contact name, postal and email address, and telephone number associated with a domain name, by linking requesters with ICANN-accredited registrars.

 

The conditions for accessing this data are as follows :

 

– Domain names must be registered in the generic top-level domains (.com, .net, .info, etc.);

– Only ICANN-accredited registrars who adhere to the system are concerned;

– The disclosure must relate to non-public data;

– The applicant must demonstrate his or her rights and prove a legitimate interest in accessing this public data;

– Finally, the applicant must have the power of representation to act on behalf of trademark holders or other legitimate stakeholders.

If this system is successful, ICANN will then consider adopting more permanent solutions such as the Standardized System for Access/Disclosure (SSAD) recommended by the Generic Names Supporting Organization’s (GNSO) Expedited Policy Development Process (EPDP).

 

RDRS user experience

 

The statistics provided by ICANN highlight the significant use of the RDRS system. Since its introduction, there have been approximately 219 requests via 72 registered registrars. In particular, 32% of requests have come from the intellectual property community, underlining the importance of RDRS in defending trademark rights.

However, according to a January 2024 ICANN report ‘RDRS Usage Metrics’, only 11% of applications have been approved since the RDRS was launched last November.

This low approval rate can be explained in particular by certain notable disparities observed between the various registrars. In addition, some registrars automatically refuse applications relating to trademarks and intellectual property, for example by referring them to their own complaints and disclosure procedures.

Other registrars request additional information to determine whether the domain name is being used in a way that infringes the customer’s intellectual property rights in order to re-evaluate the request. However, according to the applicable regulations, a registrar should only verify the existence of a legitimate claim for access to information, without judging the merits of the legal problem, which falls within the remit of the courts or UDRP panelists.

There are also a number of technical difficulties to overcome, such as the minimum character limits for justifying complaints, the insufficient number of participating registrars, the impossibility of entering grouped requests, or refusals received without explanation.

Although participation is currently voluntary, registrars who have not yet joined the new system are strongly advised to do so.

Conclusion

Potential changes to RDRS could significantly influence the way Internet domain data is managed, affecting registrars, registrants, and the Internet ecosystem as a whole.

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France :fraud, a ground for the absolute nullity of a trademark independently of the risk oconfusion or intent to harm

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According to the fundamental legal principle “Fraus omnia corrumpit” (fraud corrupts everything), any trademark filed fraudulently cannot legitimately confer a valid protection right to the applicant.

The inherent complexity of the concept of fraud in the field of trade mark law stems from its lack of explicit definition, both in French law and in European Union law.

In ia ruling of January 31, 2024, the French Supreme Court -Cour de cassation clarified this concept, stating that the absence of a likelihood of confusion between the contested trademark and the prior trademark, as well as the absence of intent to harm by the owner of the contested trademark, are not grounds to dismiss fraud.

Context of the case

In this case, the company Turlen filed a request for invalidity with the Director General of the French Trademark office INPI against a word trademark that exactly reproduced its earlier mark and covered various similar goods and services, arguing damage to its reputation and a likelihood of confusion. The Director General of the INPI partially granted the request, cancelling the contested trademark for some goods and services while maintaining its validity for others. Consequently, Turlen appealed this decision to the Paris Court of Appeal.

Decision of the Court of Appeal

By a ruling dated February 11, 2022, the French Court of Appeal rejected Turlen’s claim, concluding that there was no likelihood of confusion between the two trademarks for certain goods and services. In addition, the Court held that without clear evidence of the applicant’s intent to harm, it was not possible to invalid the contested trademark for those goods and services for which no prejudice to prior rights had been established. Following this decision, the company filed an appeal with the Court of Cassation.

The Court of Cassation must determine if proving a likelihood of confusion between a contested trademark and a prior trademark is required to establish the existence of fraud in trademark application?

Strict Interpretation of Fraud

The decision of the Court of Cassation in this case represents a particularly strict interpretation of the concept of fraud in trademark registration. By overturning the Court of Appeal’s ruling, the high court affirmed that the absence of a likelihood of confusion or evidence of infringement of prior rights does not necessarily exclude the existence of fraud in the filing of a trademark application.

The Court of Cassation ruled that neither the absence of proof of intent to harm by the owner of the contested trademark, nor the validity of the trademark for certain goods and services, are sufficient to exclude the possibility of fraud at the time of filing. Indeed, fraud, as a cause of absolute nullity, must be considered independently of a potential infringement of prior rights. The Court of Cassation thus criticized the lower court judges for misapplying the legal rules by partially dismissing the fraudulent nature of the contested trademark filing.

Indeed, relative nullity applies in cases of infringement of prior rights, while absolute nullity, which includes fraud, affects the overall validity of the trademark. In this case, the Court of Cassation observed that the lower court judges had confused the two categories of nullity. They wrongly inferred that the absence of a likelihood of confusion or infringement of prior rights could exclude the presence of fraud. This confusion led to a misapplication of the law, requiring rectification by the Court of Cassation.

Consequences and impact of the ruling: strengthening trademark protection

This ruling by the Court of Cassation illustrates the strict application of the principle that “fraud corrupts everything,” regardless of circumstances such as likelihood of confusion or infringement of prior rights. The Court emphasized the importance of distinguishing fraud, considered as a cause of absolute nullity, from relative nullity causes in trademark law. This distinction is crucial to ensure that each type of nullity is addressed according to its own merits and legal specifics.

This decision, both unprecedented and welcome, strengthens trademark legal protection by highlighting the necessity of thorough examination of intent during the trademark application process. It also serves as a reminder to lower court judges of their duty to motivate their decisions.

Dreyfus Lawfirm can offer expertise on these matters, providing crucial strategic advice and guidance to secure your trademarks and ensure their protection against fraudulent filings, thereby ensuring an effective defence of your intellectual property rights.

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Strategically Enhancing Partnerships with Olympic and Paralympic Athletes: Essential Planning information

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The excitement surrounding the imminent Paris Olympic Games demonstrates the links between brands and athletes. In a media environment where authenticity and visibility are crucial to commercial success, partnerships with Olympic and Paralympic athletes represent exceptional visibility opportunities for brands. However, these collaborations must be meticulously managed within the framework of precise legislation, to prevent any transgressions, such as ambush marketing or infringement of intellectual property rights. These precautions are essential to ensure that promotion complies with established regulations.

Legal Framework for Olympic and Paralympic Games Communications

 

The regulatory framework governing communications associated with the Olympic and Paralympic Games is designed to protect the exclusive rights of official partners and uphold the integrity of Olympic trademarks. These assets, listed in article L 141-5 of the French Sports Code, include emblematic symbols such as the Olympic rings and legally protected terms such as ‘Olympic’ or ‘Paralympic’. These elements are registered trademarks subject to rigorous regulations concerning advertising and partnerships.

 

Consequently, it is essential to meticulously craft a commercial strategy to prevent ambush marketing tactics, which involve unauthorized associations with the Games for commercial gain. For instance, posting an athlete’s performance on social media and using tags that incorporate Olympic assets without official authorization from the organizing committees. Such practices, often perceived as attempts to gain undue association with the event without being an official sponsor, can lead to legal action for trademark infringement.

 

It is important to distinguish between two main periods for communication campaigns: outside the Games and during the Olympic Games, each governed by its own set of rules and restrictions.

 

Use of athletes’ images outside the Games: freedom with conditions

 

Outside the periods of the Olympic and Paralympic Games, brands and companies without official partnerships or licenses with the International Olympic Committee (IOC) can still collaborate with athletes to promote their products or services. These non-official partners, who have personal agreements with the athletes, may use the athletes’ names and images in their advertising, provided they do not use or reference protected Olympic trademarks. This restriction aims to prevent any confusion or implicit association with the Olympic Games, thereby safeguarding the exclusive rights of official partners while allowing athletes to benefit from personal endorsements to highlight their sporting achievements.

Communications management during the Games: Compliance with Rule 40

 

Rule 40 of the Olympic Charter and the IPC Handbook sets out guidelines for the use of participants’ images in advertising at the Olympic and Paralympic Games. Established to preserve the authenticity of the Games and avoid excessive commercialisation, this rule aims to ensure that athletic performances remain the focus of attention, while protecting the exclusive fundraising rights of the official partners.

 

During the Games period, from 18 July 2024 (opening of the Olympic Village) to 13 August 2024 (two days after the Closing Ceremony), advertising must adhere to specific standards to be considered compliant. Advertisements must be “generic” and established well before the onset of the Games—initiated at least 90 days prior and officially registered on a designated platform by June 18, 2024.

 

Such campaigns must consistently maintain their pre-Games intensity without any significant amplification during the Games themselves, to prevent any implied association with the Games or its organizing bodies like the IOC, IPC, CNOSF, CPSF, Paris 2024, or the French delegation. The only permissible link to the Games in these advertisements is the inclusion of an athlete’s image, ensuring that all promotions remain within the framework designed to protect the Games’ integrity and the interests of its official sponsors.

 

As a result, official Olympic and Paralympic partners who have signed personal agreements with an athlete are authorised to use the athlete’s image and to broadcast advertisements in accordance with the terms of their contract with the International Olympic Committee and other organisations governing the Games. These partners can thus actively promote their collaboration with the athletes.

 

On the other hand, for non-Olympic or Paralympic partners, the Games period imposes specific restrictions: they may continue to broadcast advertisements as long as they do not use any Olympic assets and remain non-generic.

 

In addition, constant vigilance is required to monitor advertising campaigns during the Games in order to adjust or correct any communication that might violate these rules. This monitoring helps to maintain a balance between the visibility given to official sponsors and the restrictions imposed on non-official partners, thereby ensuring fair competition and respect for the Olympic spirit.

 

Prioritising vigilance: the key to success for Olympic and Paralympic athlete partnerships

 

The Olympic Games period offers a unique opportunity for athletes’ partners, incorporating legally informed commercial strategies that not only maximise the impact of partnership campaigns but also ensure brands are protected from potentially onerous legal risks. It is crucial to meticulously plan the launch of your advertising campaigns, to maintain transparent communication with the Games organising committees, and to ensure that the distribution of these campaigns does not cause confusion as to official affiliation with the Games or respect for Olympic intellectual property rights.

 

Dreyfus Lawfirm can offer expert assistance on these matters, strategic advice and guidance that are crucial to establishing a fruitful and serene partnership and collaboration at this exceptional time.

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The end of passivity: The decision of the Court of Appeal of Amiens and its implications for the removal of fraudulent content by hosting platforms

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On January 23, 2024, the Amiens Court of Appeal issued a significant ruling that defines the obligations of online hosting platforms in managing fraudulent advertisements. This ruling represents the first application in France of the GLAWISCHNIG-PIESCZEK jurisprudence, which was established by the Court of Justice of the European Union on October 3, 2019. The 2019 judgment underscored the need for a balanced approach between consumer protection and the regulatory duties of digital platforms. The recent decision by the Amiens Court of Appeal further clarifies the legal framework for hosting providers, underscoring their crucial role in preventing fraudulent content and ensuring safer online environments for users.

Context: negligence on the part of the accommodation provider in the face of reported fraudulent advertisements

In August 2020, a couple booked a vacation home through an ad on the Abritel website and paid €5,600, only to find out the listing was a scam, previously reported by the property’s actual owner. Despite these warnings, Abritel did not remove the ad. The Court of Senlis initially denied the couple’s request for compensation, leading them to appeal. They argued that Abritel failed to meet its obligations by not deleting the fraudulent listing. The Amiens Court of Appeal was tasked with determining if Abritel’s lack of action violated its legal duties under the French digital economy trust law (LCEN) and whether such negligence could establish legal liability.

 

Legal analysis: host liability in cases of knowledge of illicit content

The Court of Appeal upheld the judgement of the Senlis judicial Court, based on a strict interpretation of the French law on confidence in the digital economy (LCEN), n° 2004-575 of 21 June 2004. According to this law, the obligations of hosting platforms do not include proactive and systematic monitoring of all content published by users. Hosting providers are only liable if they have proven knowledge of the illegal nature of the content and fail to act quickly to remove it. Therefore, in the absence of evidence of such actual knowledge, web hosts are not liable for fraudulent acts committed by third parties.

In this case, however, the court found the host at fault and established its liability. The host removed the fraudulent advertisement two days after learning of its illegal nature. This delay was deemed insufficient by the court, which ruled that the host had not acted “as promptly as a diligent operator should have done.” The decision emphasizes the importance for hosting platforms to take immediate and effective action upon discovering illegal content to avoid liability.

Analysis of legal causality: No direct link between the web host’s fault and the damage suffered

The Court of Appeal of Amiens determined that the web host was not responsible for the losses incurred by a couple following a fraudulent transaction on their platform. Although it was established that the host did not act swiftly enough in removing a fraudulent advertisement, no legal consequences followed. The court pointed out the absence of a direct causal connection between the host’s delay in removing the advertisement and the couple’s financial loss. This was largely because the couple had opted to proceed with the payment outside the secure payment systems provided by the platform, contrary to the clear guidelines stated in the general terms and conditions. This decision highlights the critical role of following platform-specific security measures to avoid such risks.

Legal implications for hosting platforms: enhancing responsibilities in fraud prevention

 The recent ruling by the Court of Appeal of Amiens represents a notable advancement in the legal framework concerning the responsibilities of hosting platforms regarding fraudulent advertisements. The Court has elucidated that while hosting providers are not mandated to proactively screen every advertisement without initial notification, they are obligated to respond swiftly upon identifying illegal content. This clarification not only reinforces their legal responsibilities but also emphasizes the importance of users maintaining vigilance and adhering to recommended security measures to protect their transactions.

 

Moreover, this judgment could prompt legislative efforts to enhance the accountability of platforms, especially in combating online fraud. The persistence of these challenges, as evidenced by cases like the 2021 Abritel incident, highlights the ongoing need for greater regulatory scrutiny.

 

This case, in conjunction with the Glawischnig-Piesczek decision by the Court of Justice of the European Union, underscores the increasing necessity for digital platforms to take proactive steps against online misconduct. These decisions are gradually reshaping the roles and duties of platforms within the dynamic digital landscape, emphasizing the urgency for a robust regulatory framework to ensure a secure and trustworthy online environment.

 

Dreyfus Lawfirm can offer expert assistance on these matters, providing guidance and strategic advice to navigate the complexities of online fraud and platform liability.

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Towards a stronger Europe against counterfeiting: Strategies and challenges for the implementation of the European Commission Recommendation of March 19, 2024

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The fight against counterfeiting is a major challenge for the European Union, where the effective protection of intellectual property rights is recognized as a central pillar in supporting an innovative, resilient and competitive economy. The European Commission’s recommendation on March 19, 2024, heralds a pivotal move towards bolstering defenses against counterfeiting—a menace that not only siphons economic vitality but also poses significant risks to consumer safety and environmental sustainability. This comprehensive strategy underscores the European Union’s commitment to fostering an innovative, resilient, and competitive marketplace by safeguarding the fruits of ingenuity and hard work.

The critical nature of the Recommandation

Counterfeiting is a formidable adversary, casting a long shadow over nearly half of the EU’s GDP and jeopardizing 40% of its employment. The sectors at the forefront of green technologies and creative industries find themselves at the crossroads of innovation and infringement, making the battle against counterfeit goods a central economic and health issue.

Recommendation Highlights: A Blueprint for Action

The recommendation introduces key measures to strengthen cooperation between right holders, intermediary service providers and competent authorities. It promotes the use of appropriate tools and technologies to effectively combat counterfeiting and piracy.

These measures aim to protect investment and encourage innovation. They provide a framework for coordinated action against counterfeiting activities, essential for SMEs and industries dependent on intellectual property rights.

Implementation and challenges

The Recommendation underlines the need for coordinated action between Member States, right holders, intermediary service providers and competent authorities. It proposes a series of measures aimed at strengthening cooperation and efficiency in the enforcement of intellectual property rights across the European Union.

The Commission encourages the adoption of a set of tools and practices to combat counterfeiting effectively. This toolbox aims to promote cooperation between the various players involved, the use of cutting-edge technologies and the adoption of sector-specific best practices. It includes, for example, guidelines for monitoring online markets and managing infringement notifications, as well as recommendations for the use of counterfeit product recognition technologies.

Facing Implementation Headwinds

While the recommendation charts a course towards a fortified intellectual property regime in the EU, its successful implementation hinges on overcoming several challenges. This includes specific training on the latest trends in counterfeiting and the use of available technological tools to identify and track counterfeit products. Collaboration with experts in intellectual property and cybersecurity is essential to adapt enforcement strategies to emerging challenges.

A major challenge lies in the need for close international cooperation, given the cross-border nature of counterfeiting. The variability of legal frameworks and available resources between countries complicates the harmonization of efforts. Establishing effective mechanisms for judicial cooperation and information sharing between national and international authorities is crucial.

Another major challenge is to ensure that measures taken respect fundamental rights, such as the protection of personal data and freedom of expression. It is vital to establish clear and fair procedures for handling infringement notifications and for the intervention of the authorities, in order to avoid abuse and protect the legitimate interests of the parties concerned.

Counterfeiting often benefits from technological advances to evolve and adapt rapidly. Enforcement strategies must therefore be dynamic and capable of adjusting to new counterfeiting methods, while exploiting emerging technologies to improve the effectiveness of the fight against counterfeiting.

Conclusion: A Forward-Thinking EU in the Face of Counterfeiting

The European Commission’s recommendation on March 19, 2024, is a testament to the EU’s forward-thinking strategy in protecting intellectual property rights. It not only aims to safeguard the bloc’s economic interests and consumer safety but also sets a global standard for combating counterfeiting. As Europe embarks on this ambitious journey, the collective effort of governments, industries, and communities will be paramount in turning the tide against counterfeiting, ensuring a safer, more innovative, and competitive European Union.

 

Dreyfus Law Firm stands ready to guide and support stakeholders through these evolving challenges.

Dreyfus et associés has partnered with our network of Intellectual Property specialised lawyers.

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Leboncoin Case : Definitive Recognition as a database producer

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In a landmark decision on February 28, 2024, the French Court of Cassation put an end to a legal battle that has captured the attention of the legal community since 2021, regarding the recognition of the database producer status of the well-known Leboncoin. This case, which progressed through various levels of the judiciary, is of paramount importance for understanding and applying the rights of database producers and the presumption of copyright ownership.

 

Background and Stake of the Case

 

The dispute began in 2021, when Leboncoin initiated legal proceedings against a competing company for database counterfeiting. This case is unique because Leboncoin, besides its main site, also manages a specialized real estate database and the site “avendrealouer.fr,” thereby reinforcing its status as a leader in the online classifieds market.

 

The Appeal Court had acknowledged that Leboncoin holds the presumption of copyright ownership over these databases, thus enabling it to request a counterfeiting seizure before even starting a trial. However, this seizure was time-limited and could not target activities that occurred before Leboncoin’s establishment.

 

The Significance of the Court of Cassation’s Decision

 

On February 28, 2024, the French Court of Cassation, definitively upholds the appeal decision, underlining several crucial points for the rights of database producers.

 

The Court’s decision unequivocally recognized the creation and active management of a database — including specialized ones like Leboncoin’s real estate platform — as grounds for granting an entity the status of database producer, along with all related rights.

 

This recognition carries with it a presumption of copyright ownership, which is instrumental in fortifying the legal defenses against database counterfeiting and unauthorized usage.

 

Thus, the ability for a database producer to request a counterfeiting seizure before any trial is a powerful tool in combating data piracy. However, the time limitation imposed by the appeal court serves as a reminder of the legal framework within which these measures can be applied.

 

 

Conclusion and Future Implications

 

The Leboncoin case highlights the complexity and importance of database protection in the digital era. The Court of Cassation’s decision reinforces the rights of database producers in France, thus offering enhanced protection against counterfeiting.

 

Moreover, the decision is a call to action for database holders, encouraging them to leverage their rights proactively to shield their digital creations from infringement and misuse. This judgment is bound to have repercussions on how intellectual property rights are perceived and enforced in the digital space, marking a turning point in French jurisprudence regarding database protection.

Dreyfus Law Firm stands ready to guide and support stakeholders through these evolving challenges.

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