“Vente-privee.com”: a trademark with a distinctive character acquired by its use after registration
The Cour de Cassation upheld the appeal court’s decision (CA Paris, Pole 5, ch. 1, March 31, 2015), thereby confirming that the word mark “vente-privee.com” has acquired a distinctive character through use (Com. Dec. 6, 2016, n°15-19048).