Social Media

Symbole présenceMonth after month, the visible market share of trademarks on the Internet becomes stronger. Simple < Websites > in the beginning, now a high volume of business activity is taking place online each day. New situations for trademarks, designs and domain names have occurred such as:

Operating trademarks in advertising and communication in particular for sponsored links such as Google Adwords;


Increasing difficulty in controlling the presence of trademarks on social networks like Facebook and Twitter;

Importance of promoting internationally-known trademarks in e-commerce, sometimes alongside official distribution contracts;

Parasitism and cybersquatting in the world of domain names is known to have multiplied in the era of the < new gTLDs > extensions.


Protecting your company’s presence on the internet is not only at the core of your strategy, but even more complex to understand.

Involved in all international discussions about the respect and protection of rights holders on the internet, advising major traditional industrial actors heavily impacted by the rise of e-commerce and the increasing use of trademarks on the web, Dreyfus has mastered all the issues related to your internet presence.

Social Medias offer trademarks owners opportunities to communicate directly with potential customers, but at the same time, trigger off challenges in protecting them against infringements.

Dreyfus will advise and assist you in optimizing your presence on the Internet, including on Social Medias, and in identifying major risks areas, monitoring and implementing actions required … and prioritize, avoiding wasted effort and investments in a world that is becoming almost infinite.



  • Analysis of your presence on social media.
  • Username portfolio management : registration and recovery of usernames
  • Protection, valorization and optimization of trademarks in domain names
  • Contracting practices such as redaction and negotiation of licenses, co-ownership contracts, coexistence agreements and domain names transactions.
  • Online monitoring through the Dreyfus IPweb® : detection of rights infringement on social networks such as Facebook®, Linkedin®, Twitter®, Myspace®, Dailymotion®, Youtube®, Instagram®, Pinterest®.
  • Watching of Intellectual Property Rights on smartphone and tablet application markets, in particular on iTunes and Google Play.
  • Domain names Infringement, counterfeiting, cyber-squatting and unfair competition cases.
  • Anti identity theft on Social Medias procedures.
  • Cease and desist letters, take-down notices and usernames recovery.
  • Coexistence and settlement negotiations.
  • Online notification procedures.
  • Litigation and disputes.
  • Anti-piracy and anti-counterfeiting procedures.
  • New generic extensions (gTLDs) strategies


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No likelihood of confusion for the juxtaposition of a corporate name with a prior trademark: ECOLAB / KAIROS ECOLAB.

Posted on 13 February 2019

It was after a lengthy procedure that the French Supreme Court, the Cour of Cassation, in its judgment delivered by the Commercial Chamber on November 14, 2018, held that there was no likelihood of confusion between the prior mark ECOLAB and the contested mark KAIROS ECOLAB.

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Alsatian Sauerkraut is recognized as a Protected Geographical Indication (PGI)!

Posted on 5 February 2019

The famous Alsatian Choucroute (Sauerkraut) was finally recognized on July 3rd, 2018 as a Protected Geographical Indication (PGI) at the European level.

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