Next applications for new <.mark> extensions will finally be expected towards the end of the year 2022. Unlike the last application period in 2011, this period gives the opportunity for companies to evaluate the economic and strategic opportunity that the <.mark> represents and prepare their file carefully. An effective application process is divided into three phases: in the first phase, companies must assess the practicality of having their own extension.
Then, the application, which includes a business plan, can be prepared.
Finally, the third phase is the submission of the application. ICANN’s applications processing includes other stages that can slow down the process, such as an assessment of the wholeness of the application and a verification of fees of presentation. For this reason, companies must submit their complete applications as soon as possible.