On May 28, 2014, the Court of Appeal of Lyon found that the title “Val Thorens” is protected by copyright. Consequently, the registration and use of the domain names <val-thorens.net> and <val-thorens.org> amount to infringement.
M.V registered the domain names <val-thorens.net> and <val-thorens.org> in 1998 and 2000 respectively. He is a consultant in information technology, web hosting and the management of advertising spaces. Regarding the Tourism Board of Val Thorens, it registered the trademark “Val Thorens” in 2004.
The Court of Appeal firstly reiterated that “in the absence of any claims from the author(s), the use of a work by a legal person in its own name leads to the presumption, as far as third parties accused of infringement are concerned, that this person holds intangible property rights over the work, whether such work is collective or not.” As such, the Tourism Board has locus standi.
The term “Val Thorens” in this case relates to a title of works, brochures and websites, the originality of which is not at issue. According to the Court, the title is the result of a “creative process, bearing the mark of the author’s personality.” It is linked to toponyms, such as the valley of the Thorens stream, leading to the creation of a new term that refers to these works in a “specific, original and recognizable” way. Thus, the Court held that “Val Thorens” is protected by copyright.
While the Board adduces evidence that the website <val-thorens.com> has been used since April 1997, M.V does not provide any evidence showing that he registered or used the domain name <val-thorens.org> before 2000.
Finally, the Board uses the trademark Val Thorens for holiday accommodation services. According to the Court, M.V’s placing of real estate advertisements on the websites <val-thorens.org> and <val-thorens.net> constituted trademark infringement. Indeed, there is a risk of confusion in the mind of the consumer owing to the similarity of the services and products.
Reliance on the decision by the Court of Appeal of Lyon should be tempered. Indeed, case law on the protection of titles of works is strict and unpredictable. The courts carry out a strict assessment of a title’s originality (Court of Appeal of Paris, September 6, 2013, “Les amoureux de la Bastille”; CA Paris, group 5, chamber 2, June 19, 2009, “L’empreinte de l’ange”). This is why it is difficult to consider this decision as creating a precedent. In light of the unpredictable nature of case law in relation to copyright matters, the best option would be to rely on trademark law and therefore to register one’s trademark.
Terms of use form the contractual foundation between a platform and its users, most often in the form of a contract of adhesion accepted without negotiation. The difficulty arises when the platform modifies these rules after registration, particularly on sensitive issues such as the exploitation of content, the visibility of posts, or remedies in the event of suspension.
The facts: Instagram’s modification of its terms of use
In December 2012, Instagram announced a modification of its terms of use in a sensitive context: having been acquired by Facebook a few months earlier, the social network was at the centre of debates concerning the risk of commercial exploitation of published content.
These new terms of use caused serious concern: some users feared that Instagram could exploit their photographs and account information for advertising purposes, without remuneration or authorisation. The issue was all the more significant as these platforms rely heavily on content created by users.
Instagram provided for the new terms to enter into force after a notice period: users could, in theory, refuse the new rules by ceasing to use the service, with continued use constituting acceptance.
A user challenged this mechanism, arguing that the terms had been imposed without genuine consent, and brought proceedings against Instagram, notably on contractual grounds. The case raised a central question: is continued use alone sufficient to characterise acceptance of the new terms of use?
The decision: no contractual liability on Instagram’s part
The California Superior Court dismissed the claims brought against Instagram: the user had been able to review the new terms, could have refused them by ceasing to use the service, and nevertheless continued to use it after they entered into force.
This continued use was therefore analysed as tacit acceptance of the new provisions.
The Court also rejected the idea that Instagram had breached its obligations merely by modifying its terms of use: the change was not wrongful in itself; what mattered was the way in which it was provided for, notified, and made enforceable.
Favourable to platforms, the decision confirms that a social network may amend its terms, provided that this possibility was initially provided for and that the user is informed before the amendments enter into force.
The scope of the decision: a flexible solution, but one that must be put into perspective
Delivered in 2014, the decision in Rodriguez v. Instagram LLC illustrates a flexible approach to the modification of terms of use. The Court accepted that a user may be bound by new terms when they have been informed of their entry into force and continue to use the service.
This solution follows a practical logic: digital platforms evolve rapidly, and their functionalities, business models, and moderation rules must be regularly adapted.
The scope of this decision must nevertheless be put into perspective. First, it was delivered in a U.S. legal context and cannot be automatically transposed into French or European law. Second, it is based on a debatable idea: that the user always has a real possibility of refusing the new terms of use by leaving the service.
However, this freedom is sometimes theoretical. For an individual, leaving a platform may mean losing access to a social network that has become central to their digital life. For a creator, trademark, or company, it may result in a loss of visibility, customers, or access to a professional community. This dependence may therefore weaken the idea of fully free consent.
The decision nonetheless remains important: it shows that the enforceability of new terms of use does not depend solely on the existence of an amendment clause, but also on the concrete conditions under which the user is informed and placed in a position to understand the implications of the change.
The implications today: the DSA strengthens transparency in terms of use
Since the Instagram case, the European legal framework has evolved significantly. The Digital Services Act, applicable since February 17, 2024, strengthens the obligations of digital platforms. It does not prohibit the modification of terms of use, but it changes their function: general terms and conditions are no longer merely a contractual document; they also become an instrument of regulated transparency.
Article 14 of the DSA requires providers of intermediary services to present their terms and conditions in clear, plain, intelligible, user-friendly, and unambiguous language. These terms must in particular specify the restrictions that the platform may impose on the use of the service, especially with regard to content moderation, account suspension, limitation of visibility, or removal of posts.
For very large online platforms and very large online search engines, the requirements are reinforced. They must in particular provide a clear, concise, accessible, and easily readable summary of their terms and conditions, including the available remedies. This requirement is essential: the user must not only be informed of the existence of the terms of use; they must also be able to understand their practical consequences.
Accordingly, a modification of the terms of use concerning moderation, recommender systems, content visibility, or internal remedies can no longer be viewed as a mere contractual update. It may now be assessed in light of the transparency obligations imposed by the DSA.
The GDPR: when the modification concerns personal data
The GDPR also strengthens the framework governing modifications to terms of use when they affect the processing of personal data. A platform cannot simply announce a general modification of its terms if that modification affects the data collected, the purposes of processing, recipients, retention periods, or legal bases relied upon.
Where processing is based on consent, that consent must be freely given, specific, informed, and unambiguous. Continued use of the service alone will therefore not always be sufficient to characterise valid consent, particularly if the user has not received clear information about the scope of the processing. Even where the platform relies on another legal basis, such as performance of a contract or legitimate interest, it remains subject to a transparency obligation.
The modification of terms of use must therefore be distinguished from the modification of rules applicable to personal data. A contractual clause cannot, by itself, neutralise the specific requirements of data protection law.
Published content: a copyright issue
Modifications to terms of use may also raise copyright issues. Users generally remain the holders of the rights in the content they publish, but they usually grant the platform a licence to use that content, enabling it to host, display, and distribute it.
A modification of the terms of use that would broaden this licence, in particular to advertising or commercial uses, or to exploitation outside the platform, must therefore be examined carefully. The issue is particularly important for creators, photographers, influencers, brands, and companies, whose published content may constitute genuine intangible assets.
Unfair terms and published content
Under French law, the terms of use of social networks may also be examined in light of the law on unfair terms when they apply to consumers. A clause allowing a platform to modify its obligations unilaterally and extensively, without sufficient information or any real possibility for the user to understand the consequences of the change, could be challenged if it creates a significant imbalance to the detriment of the user.
Modifications relating to published content call for particular vigilance. Users remain the holders of copyright in the works they publish, but they generally grant the platform a licence to use those works in order to enable the hosting, display, technical reproduction, or dissemination of the content. A modification of the terms of use that would extend this licence to new uses, for example advertising, commercial, automated, or off-platform uses, must be examined carefully.
For creators and professionals , these modifications may have concrete consequences for the control of their intangible assets. It is therefore essential to archive successive versions of the terms of use, identify the clauses relating to published content, and verify whether the rights granted remain proportionate to the normal use of the service.
Conclusion
The Rodriguez v. Instagram LLC case remains an important decision for understanding the contractual logic of social networks. It shows that a platform may, under certain conditions, modify its terms of use and make those modifications enforceable against users who continue to use the service after notification.
However, this platform-friendly solution must now be strongly qualified. In Europe, the GDPR, the DSA, the law on unfair terms, and copyright law require a more demanding analysis. Terms of use are no longer merely a document that the user accepts upon registration: they govern access to the digital space, content visibility, moderation, remedies, and the exploitation of intangible assets.
For users, and even more so for companies, creators, and rights holders, a modification to a social network’s terms of use should therefore never be treated as a mere formality. It may have direct consequences for control over content, data protection, online visibility, and digital strategy.
Dreyfus law firm assists its clients in managing complex intellectual property cases, offering personalized advice and comprehensive operational support for the complete protection of intellectual property.
1. Do all modifications of terms of service have the same scope?
No, a simple technical update does not carry the same importance as a modification concerning personal data, published content, moderation, or account suspension.
2. Does posting content on social media mean assigning your copyright?
The user remains the holder of their rights. However, they generally grant the platform a license to use their content.
3. Why should you pay attention to this license?
Because it may authorize the platform to reproduce, distribute, adapt, or exploit the content. Its duration, territory, purpose, and extent must be examined with care.
4. Can we really speak of consent when the user has no choice but to accept or leave the platform?
This is the whole difficulty of platform contracts. The user theoretically has a choice, but that choice can be highly constrained when the platform has become indispensable to their activity, their visibility, or their relationship with their clients. This dependence does not automatically render the terms of service unlawful, but it may weigh in the analysis of their balance and enforceability.
5. Are professional creators less protected than consumers?
Often, yes. The consumer can more easily invoke the law on unfair terms. The professional creator, the influencer, or the company will instead have to reason in terms of evidence, validity of the license, contractual imbalance, economic dependence, or harm to their intangible assets. Protection exists, but it is generally less automatic.
The purpose of this publication is to provide general guidance to the public and to highlight certain issues. It is not intended to apply to particular situations or to constitute legal advice
On May 25, 2014, the American National Arbitration Forum (NAF) delivered its 44th URS (Uniform Rapid Suspension) decision, the first in respect of a domain name bearing the .sexy TLD.
The domain name concerned, <finn.sexy> is reserved by North Sound Names. Spearheaded by Frank Schilling, also the founder of Uniregistry, which, to date, is a registry comprising of 50 new gTLDs, North Sound Names is used to store domain names in the TLDs managed by Uniregistry before they are made available to the public. It is in this context that the disputed domain name was reserved on April 15, 2014.
The domain name resolves to a parking page offering the name for sale and containing links called “First Names”, “Selfies”, “Diet”, “Fitness”, “Social Networks”, “Dating” and “Modeling.” It is to be noted that these terms are clearly detached from the business activities of the complainant, Finn.no, the largest online market in Finland.
In support of its complaint, the complainant mentions its extensive use of the Norwegian trademark FINN. This allows the expert to find that the first condition of the URS procedure has been satisfied as the domain name is identical to the trademark. With regard to the legitimate interests or the rights of the registrant, the expert notes that the latter employs the term “finn” in its common usage, i.e. referring to Finnish people. According to the expert, the registrant in fact has a legitimate interest to use this name. On the issue of bad faith, neither the fact of the domain name in dispute being offered for sale nor the notification received by the registrant from the Trademark Clearinghouse (TMCH) convinced the expert. Logically thus, the complaint was dismissed.
The URS procedure is still at an early stage and it is difficult to foresee how the case law of the centres will develop. Yet, there have been many dismissals since most proceedings are primarily concerned with clear cases of trademark abuse. A more appropriate option therefore would have been to proceed on the grounds of the UDRP (Uniform Dispute Resolution Policy). Indeed, while the rules are similar, UDRP experts espouse a more flexible approach and it is usually easier to lend credence to one’s complaint. Without entertaining any preconceived opinions about the experts’ views, it seems that a transfer unto the applicant would have been warranted.
Dreyfus specializes in domain name dispute resolution and guides you in the defense of your rights on the Internet. Please do not hesitate to contact us for any queries.
Enacted in 1994, the “Toubon” Act is one of the most famous laws in France. It requires companies to translate in French their slogans, particulars or information displayed on all media meant for the public. The major exception to this rule is the right to a trademark, since trademarks in foreign language need not be translated.
The Toubon Act attracted the attention of the Office québécois de la langue française. Back in 2012, that office drafted a Charter for retailers to use the French language and launched a publicised campaign promoting the use of the French language on storefronts.
Akin to the Toubon Act, the Charter provides for a trademark exception. Yet the office opposes it. It is of the view that storefront signage are rather considered by the public to be business names rather than trademarks. According to the office, commercial signage should therefore be translated into French. There is thus a clear conflict between what the law says and the interpretation made by the Québécois office.
It is in this context that eight retailers lodged a case before the Québec Superior Court asking to rule on the interpretation of the Charter. The question posed to the Court was clear: either the sign is a recognised trademark within the meaning of the Canadian Trademarks Act and the exception should apply; or it is not and it should therefore be translated in French.
In a declaratory judgment of April 9, 2014, the judges of the Québec Superior Court opined that “a trademark forms part of a legal concept that is governed by its own rules and differs significantly from that of a trade name or business name”.
The judge therefore applied the law stricto sensu and held that trademarks displayed on storefronts needed not be translated.
It is a fact that Québec traditionally holds particular importance to the French language; however, this decision is important since it denotes that tradition must not override the law.
In March 2014, the French Parliament adopted the Hamon Consumer law (Act N˚ 2014-344 of March 17, 2014) creating the first class action procedure in France.
This class action procedure will enable customers to rally and sue for customer protection and antitrust claims. For the time being, consumer associations are the sole representatives allowed to defend consumer rights in court. These associations, submitted to ministerial approval, can be mandated by several consumers for their defense. This civil action is limited to the recovery of pecuniary damages for injuries allegedly caused by a same breach of contract, statutory duty or anti-competitive practices by the same defendant.
For a long time, class actions were denied as it was considered one can only defend one’s own interests in court. But this time, consumer protection prevailed and after examination by the Constitutional Council, the bill was adopted.
Such group actions have a larger impact than individual actions and should favor citizens’ rights. Currently, this action is very unfavorable to the defendant. The adoption of this new procedure can be seen as a response to the recent scandals involving consumers’ injuries. But even when they are not found guilty, the companies will suffer from the media attention.
This new procedure will take effect after the publication of the implementation decree. In 30 months, a report is scheduled to assess the procedure. Now that the door has been opened, the government expressed its wish to extend class action procedures to environmental and health claims.
This Consumer law also includes measures related to online consumer protection. For more information regarding these measures, you can read the article “E-commerce: Amendments to the law”.
The Court of First Instance of the European Union has intervened on the issue concerning the proof of coexistence of marks on October 2, 2013 (TPICE T-285/12 The cartoon Network, Inc. v OHIM and another). The Court has clearly ruled that the applicant who avails himself from the coexistence of a mark should prove the absence of likelihood of confusion within the mind of relevant public.
On April 2, 2012 (R 699/2011-2), the Board of Appeal rightfully contended as regard to the Court, that the applicant has not proved the way the consumer has been confronted to the conflicting marks on the market. The elements of proof have not demonstrated any absence of confusion during the period the marks were commercialised.
The issue is hence to know how to prove the absence of likelihood of confusion between the marks. The coexistence of earlier marks on the market can in some circumstances eliminate the risk of confusion between two conflicting marks. This hypothesis requires the applicant to demonstrate the absence of likelihood of confusion between the earlier marks in the mind the relevant public provided that they are identical. However, the proof of coexistence of registrations and the use of the mark by the applicant is insufficient and not relevant for the Courts.
In short, the probability of proving the peaceful coexistence of trademarks is weak. Indeed, how to prove that confusion has not occurred during the commercialisation of the marks? The outlines of the evidence of trademarks’ coexistence still need to be defined. Therefore, it is of minimal relevance in a claim of likelihood of confusion before the OHIM. The ultimate decision in the matter is within the hand of OHIM.
Last week, it was time for .TOKYO Sunrise to see an end. This is neither the first new gTLD for a city nor the last. After the .BERLIN in March, the .LONDON and the .NYC whose Sunrise period will end newt week, we will welcome the .HAMBURG and also the much awaited .PARIS.
For some of these TLDs, a local presence will be mandatory. If you have business in one of these cities, think about registering your names !
We remind you that a Trademark registered in the Trademark Clearinghouse along with the corresponding SMD file is required to register a domain name during a Sunrise period.
On May 13, 2014, the European Court of Justice dismissed Google’s claims on the grounds that search engines are responsible for the processing of personal data published on web pages (ECJ, Google Spain SL, Google Inc. / Agencia Espanola de Proteccion de Datos, Mario Costeja Gonzalez, May 13, 2014, C-131/12).
A Spanish internet user sought from the Spanish Data Protection Agency the deletion of two press articles that reported his indebtedness. He also requested that these articles be de-indexed by Google since they no longer reflect his situation.
In this respect, the ECJ upheld a fundamental right: the right to be forgotten. Henceforth, when so requested by a person, search engines must delete search results that are irrelevant and outdated.
Furthermore, the Court is of the view that Google and other search engines have to exercise control over personal data as they retrieve, record and organize them in a systematic way. They are thus controllers within the meaning of EU privacy law.
The Court also mentioned all persons have a right to control their personal data, irrespective of whether they are public figures or not. Therefore, if a person wishes that irrelevant or inaccurate information pertaining to them be deleted from search engine results, they may request the deletion thereof even if the information has been published legally. Such a request may be addressed directly to the search engine operator who must duly examine its merits.
Finally, the decision to delete a person’s personal data depends “on the nature of the information in question, on its sensitivity for the person’s private life and on the interest of the public in having that information, an interest which may vary according to the role played by that person in public life.”
The ECJ upheld, in the end, the right to be forgotten. Nonetheless, it is not an absolute right since a balance must be struck between the freedom of expression, of information and the right to privacy. Finally, problems related to the enforcement of this right to be forgotten have already arisen following this decision.
Indeed, in the three days following the decision, Google received hundreds of withdrawal requests of personal data. Google reported on the complexity of processing these requests since they are in different languages and given that particular attention must be given to each of them.
Nevertheless, the European Court of Justice’s decision holds that legal action may be initiated before a supervisory authority or a court against the search engine operator and/or the latter may be heavily fined if it does not take any action.
In order to regulate the right to be forgotten, the CNIL’s annual report of May 19, 2014 offers effective means to control the publication of personal data. First and foremost, the CNIL recommends the elaboration of a framework of reference on the duration of conservation of personal data. The rationale behind such a recommendation is to provide guidelines for those in charge of the processing regarding how long they may keep personal data. Moreover, the CNIL suggests tools that would allow internet users to have better control on the publication of their data. For example, they could define a time limit for publication, modify their data or delete it. Lastly, the CNIL advocates that the right to be forgotten should be supplemented by an obligation to de-index without delay incumbent to search engines from the moment an internet user has obtained the deletion of the initial information.
With more than one billion active users, Facebook is perpetually innovating to stay in the race. Faced with an increasingly diverse range of social networks, the social web giant must improve the user experience. The following months are going to witness the implementation of various features, each with its share of clear issues.
Whether Facebook is a private or public space has always been open to debate. However, for most analysts, Facebook remained, by default, a public social network, a far cry from its origins when it was restricted to a handful of students. Besides, the innovations of the last few years have only highlighted this fact. The Court of Appeal of Besançon had thus held that “in light of its purpose and organization, this network must necessarily be considered as a public space”. (Besançon, November 15, 2011, 10/02642). With Timeline and Social Graph, it became very easy to regroup information that members could have wrongly thought to be private.
But Facebook seems to have backtracked, as new members will eventually have their confidentiality settings set to private. This will likely allow the courts to clearly assert the private nature of Facebook, as held by the Court of Appeal of Rouen in two 2011 judgments: “it cannot be asserted with absolute certainty that current case law denies Facebook the status of a private space given that this network can either constitute a private space or a public space, depending on the settings chosen by its user”.
Furthermore, all services or websites that allow for connection through Facebook will now be trying out a connection method that is “anonymous.” According to the social network, this will make it possible “to try out an application without sharing one’s personal information stored on Facebook.”
While Facebook is showing an inclination to limit the sharing of data, the social network still wants to know more about its members. Driven by the success of Shazam, Facebook will be adding a new feature that will make it possible to identify a song listened to by a user, and then to share it. Not only will Facebook have an intimate knowledge of the profiles of its users, but it will also be able to identify the musical tastes of each of its members, by region, age group or sex. This of course raises the question as to the use that is made of these data, their destination, or even their real purpose. There is no doubt that the social network is very closely monitored by all competent authorities in that respect.
The social network furthermore wants to bring its members closer. Thus, if two users are “friends” on the website, they could easily question each other on their relationship status by clicking on “Ask”. According to the Financial Times, Facebook is also devising an alternative to the famous application Snapchat. This ephemeral message service raises many legal issues: right to the use of individuals’ and/or goods’ images, right to privacy or even the gathering and admissibility of evidence.
Faced with social networks like WeChat, which is extremely popular in China and which offers various services, Facebook is diversifying. Despite the progress made by the network with respect to privacy protection, there remains the tricky issue of the right to be digitally forgotten. First and foremost advocated by Alex Türk, previous President of the CNIL, it is according to the latter “the implementation of a natural function, the ability to forget, which makes life bearable”.
Dreyfus is specialized in the fight against infringements on social networks. Please contact us for more information.
With effect from July 1, 2014, South Korea joined the Hague International Design System which allows for the protection of designs in several countries through the filing of a single application with the World’s Intellectual Property Organization (WIPO).
South Korea is the 62nd member to enter into the Hague Agreement for the International Registration of Industrial Designs.
This system offers significant opportunities for efficiency gains and allows the filing of up to 100 different designs per application. It also simplifies the recording of changes in, and renewals of, protected industrial designs.
Only contracting parties can benefit from the system. Non-member States such as the United States and Japan still require the filing of applications at a national level.
However, more and more countries are currently filing for membership, which is good news for companies. Similarly to international trademarks, it is recommended to take advantage of the benefits offered by international designs.
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